How to choose regular vs exclusive variants
A regular variant sits alongside the original as an optional upgrade; an exclusive variant replaces the original everywhere and reserves the item for you - and is approval-gated.
Step-by-step
- On the variant dashboard, pick the type: regular or exclusive.
- Regular: an optional upgrade beside the original; other channels unchanged.
- Exclusive: replaces the original everywhere across the network.
- Exclusive reserves the item for you - others can't variant or sell it.
- Exclusive variants are limited and need the owner's approval.
Full transcript
Let me explain the two variant types - regular and exclusive - because the difference matters for how your upgrade shows up and who else can touch the item.
On the dashboard a variant has a type - regular or exclusive. A regular variant is offered as an optional upgrade alongside the original on the reuse it product page - buyers see the original by default and can switch to your version. With a regular variant, the original is unchanged everywhere else - on eBay, Google and the other channels it keeps showing as before. An exclusive variant replaces the original listing everywhere. Once published, your variant becomes the public face of the item on every page across the network. Because that's a big deal, we limit how many items a reseller can make exclusive - it reserves the item only for your business, and no one else can create a variant or sell it. And exclusive is approval-gated - the item's owner has to approve it before your variant replaces their original.