The Circular Advantage: How Artificial Intelligence and Reuse are Redefining Profitability and Sustainability
By Justin Andrews & Ryan Andrews
Foreword by : Andrie Klimanov
Why This Book Is Different


About the Book
In today's rapidly shifting economic and environmental landscape, The Circular Advantage offers a visionary yet practical guide for how businesses can thrive by embracing the power of artificial intelligence and the circular economy. Drawing on decades of experience in sustainability, international equipment management, and technology-driven innovation, brothers Justin and Ryan Andrews reveal how circular strategies-powered by AI-can unlock hidden value, reduce waste, and build a more profitable, resilient future.
From their firsthand work with Fortune 500 companies to managing over $500 million in idle and surplus equipment through their platform REUZEit, the authors present an inspiring blueprint for a new way to do business. This book offers a deep dive into the intersection of digital intelligence and physical asset management, showing how organizations can eliminate waste before it occurs and redeploy assets for maximum ROI and environmental impact.
With practical tools, real-world case studies, and a clear framework, The Circular Advantage empowers readers to:
- Understand how AI can identify and recover stranded value in supply chains
- Apply circular economy principles to asset management, procurement, and operations
- Build internal systems that drive sustainability and efficiency
- Align business goals with measurable environmental outcomes
This is not just a book about recycling or waste; it's a call to revolutionize how we perceive and utilize the resources we already have. Whether you are a CEO, operations executive, sustainability officer, or forward-thinking entrepreneur, this book will transform how you view value, innovation, and long-term strategy.
The future of business is circular, and The Circular Advantage is your essential guide to getting there first.
Our Partners Feedback
-
A must-read for anyone serious about solving both the climate crisis and supply chain fragility. The Andrews brothers deliver a clear, actionable roadmap for circular transformation.
- Katie Wilson, Google, Head of Sales
-
An essential resource for executives and operators navigating the future of ESG. This book turns theory into tangible, profitable action.
- Dave Ward, Strategic Advisor, REUZEit
-
REUZEit's circular asset model changed the way we manage our surplus, and The Circular Advantage shows exactly how that transformation works. It's not just sustainable, it's strategic.
- Director of Global Lab Operations, ThermoFisher Scientific
-
What REUZEit has accomplished through circularity and AI is nothing short of revolutionary. This book captures the operational clarity and environmental vision that today's biotech leaders urgently need.
- Sr. Manager, Facilities & Asset Recovery, Gilead Sciences
-
REUZEit enabled us to turn redundant equipment into ROI and ESG wins. The Circular Advantage distills that process into a framework any life sciences company can adopt.
- Sustainability Program Lead, Moderna
-
A visionary book. If you care about scaling sustainability through innovation, The Circular Advantage is a game-changer.
- Journal of Future Sustainability
Contents
| Foreword | By Andrei Klimanov | i |
| Introduction | xii |
| Chapter 1 · The Circular Economy: What's the Big Deal? | 1 |
| Chapter 2 · Circular Economy Innovation and Business Strategies | 38 |
| Chapter 3 · Equipment Recovery: Reaping the Benefits | 82 |
| Chapter 4 · The Potential of CE and CAM Across Industries | 115 |
| Chapter 5 · Eco-Friendly Business Solutions | 155 |
| Chapter 6 · AI and CE Integration | 185 |
| Chapter 7 · Mastering CE Standards and Regulations | 207 |
| Chapter 8 · Next-Level CE: Becoming Part of Something Bigger | 243 |
| Afterword · A Century Ahead: Envisioning a Fully Circular World | 259 |
| References | 277 |